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Many paths to innovation
Innovations and creative ideas are essential for progress in medical care. For companies, it is more important than ever to create a climate in which new things can be discovered and flourish. Three international examples show the different approaches B. Braun is taking to overcome this challenge.
Dr. Giuliana Gavioli, Senior Vice President Research & Development at B. Braun Avitum, is a distinguished expert. She studied medical technology and wrote her doctorate about the neurological aspects of artificial nutrition. She has worked at B. Braun since 1991, where her responsibilities include the worldwide registration of new products. Today, Gavioli works as a visiting professor at the University of Modena and leads a large research team at B. Braun Avitum in nearby Mirandola – one of the largest centers of medical technology in the world. “Innovation processes in the medical device business are often very complex because this field is highly regulated for understandable reasons, and very high standards for product safety apply,” says Dr. Gavioli.
“However, every process logically begins with an idea. For example, we work with start-ups and can take on the role of an experienced senior partner here, since we have a great deal of experience with patenting and registration. For us, however, it’s more common for the innovation idea to arise directly from one of our usability studies.”
So, the idea that both the removal of toxins from the blood and its enrichment with oxygen could be performed with the same device was proposed. “What followed was a very intense research effort by a team of about 30 people, including software and hardware developers, technicians and physicians, experts in patents and registration,” Dr. Gavioli recalls. “We started in 2015; by 2019 we had approval for the European market.” Then came COVID-19 – and although it wasn’t planned that way, the B. Braun OMNI (ECCO2R), the name of the acute dialysis machine, was suddenly in demand in all intensive care units.
This is because multiple organ failure affecting the lungs is one of the most common complications in severe COVID-19 infections. The importance of this system for the critical care of COVID-19 patients can also be seen in the fact that the registration process in China went unusually fast. “Normally, it takes around four years for a new product to be approved in China. With the B. Braun OMNI, it was done in one year,” says Dr. Gavioli. “I’m very proud of the team - everyone was aware that they were working on a device that could save lives or at least make critical care dramatically easier.”
CEO of neuroloop and CDO of B. Braun
What’s special about Neuroloop is that B. Braun was on board as a partner from the very beginning. The cooperation between B. Braun and neuroloop is about combining the best of two worlds. “On the one hand, we will continue to be a start-up,” says Dr. Lauk. “We’re still small, with 45 people working for us, many of them part-time. Some employees came to us because we are very open about offering these part-time models. Speed and agility are our top priorities. So we don't have fixed jobs, and hierarchies and titles are pretty irrelevant, the team is 100% focused on our common goals. This gives us speed during the development process. We’re now in our sixth year, the first-in-human studies are being done right now, and we expect to go to market with an application for hypertension in two years.”
But Neuroloop is not just a start-up. “We see ourselves as part of B. Braun,” says Dr. Lauk, who also heads the B. Braun New Ventures robotics company and has also been B. Braun’s Chief Digital Officer since 2021. “This means that we not only have a good idea, we can also implement it. As a start-up, we would normally have great difficulties especially with scaling issues, e.g., purchasing or production. In the supply chain, we would usually be at the very bottom of the barrel. With B. Braun, we have a powerful player on our side who knows how to scale production and supports us in international marketing and sales. You can’t ask for more than that.”
“Together with researchers from the University of Technology, who we’ve been collaborating with for years, we discussed possible applications for this technology. It was a mutual give and take, our respective expertise and experience complemented each other ideally.”
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